In most jurisdictions it is illegal to sell your homebrew beer. In the US an individual is not allowed to have more than 100 gallons in their house at any given time, if there are two or more adults in the house the total amount of home brewed beer cannot exceed 200 gallons. Most home brewers love to share their brews with friends and daydream of the day they could make the jump to starting a brewery and selling their beers commercially.
From Forbes :
Most craft breweries started in the kitchen. Beer lovers, tired of bland macro tastes, decided to try their hand at making their own – and it became popular enough amongst friends that they rolled the dice and opened a brewery of their own…
…Noble Brewer – lets home brewers distribute their product on a national level – and get feedback from people who have no bias. Best of all, home brewers can pocket a little money in the process.
How much money? Well, not a lot . It’s a few hundred dollars for each recipe that gets picked up. This would help you upgrade your brewing equipment and buy ingredients for your next award winning batch, but not much else. However, what it does get you is exposure. All the beers are shipped to all the other Noble Brewer members who then try it and return unbiased feedback.
From Noble Brewer
Our process starts with the homebrewer. Our community submits their favorite award-winning homebrews. Then, we pair the recipe creator with a professional brewery to make their beer. Once bottled, we ship the beer and the story behind the featured homebrewer to our members who, in turn, provide feedback to the brewers. The end result is unique, one-of-a-kind craft beers that can’t be found anywhere else.
This is where this idea really shines. It’s hard to get an honest review from your friends when a negative review might stop the free beer from flowing. It’s also a proven fact that all beer tastes better when it’s free.
More from Forbes:
Home brewers get a “couple hundred dollars” for licensing their recipe, but retain all rights to it, adds Burns. To date, the company has sent out two quarterly shipments – each containing four 22-ounce bottles from home brewers. (Customers pay between $54 and $60 per shipment.)
Tasting cards are included with each shipment at present (which are shared with the brewers), but long term, the company hopes to create an online community of home brew fans – and ultimately wants to start a Kickstarter-like service, where the community chooses which beers are put into production.
With an estimated 1.2 million home brewers in the U.S., there’s no scarcity of potential sources for Noble Brewer, so why just a quarterly shipment instead of monthly? Blame the legal system.
Beyond the time it takes to work out the agreement with the brewer, there’s a four to six week approval process for labels, says Burns. And following the same method as the home brewer sometimes means an longer brew cycle than most craft batches take. “It’s not going to be exactly the same beer,” says Burns. “But we do everything we can to source it and try to capture the essence of what the home brewers are doing.”
I predict that this will be a catalyst for discover the country’s most talented brewers and innovative beers. Noble brewer plans to increase shipments from quarterly to monthly in the near future. Hopefully this is one more step toward brewing freedom where we as brewers can break the shackles of regulation that began with the Reinheitshgabot. I dream of a world in which someone wanting to purchase a beer I made can do so without government interference or permission.